Case study 05 · Campaign design
Special Olympics Campaign
A six-piece student campaign response that translates an organizational brief into a consistent social system for awareness, donor education, and action.
Brief
The project called for a coordinated set of social graphics supporting Special Olympics Indiana. Each piece needed a distinct communication job while still reading as part of one campaign: introduce the message, explain what donations support, share a human outcome, and prompt action.
Visual system
I used a limited navy, white, and red palette, condensed display typography, branded image treatments, and repeated logo and hashtag placement. The hierarchy changes by message, but the color, type, and call-to-action structure hold the set together.
Message types
- Emotional benefit: confidence, community, and belonging.
- Donor education: equipment, training, and competition.
- Human stories: athletes, families, and inclusive teams.
- Action: direct, high-contrast donation prompts.
Reflection
The strongest part of the project is consistency across different content types while staying close to the brief. The main limitation was source-image quality; a production version would replace lower-resolution references with licensed high-resolution assets and test every graphic at small mobile sizes.
