:root {
  --paper: #f3f1ec;
  --white: #fff;
  --ink: #111214;
  --muted: #65676d;
  --line: #c9c7c0;
  --blue: #2552d8;
  --blue-dark: #183ca8;
  --butter: #ffdc72;
  --green: #bfd87a;
  --max: 1240px;
  --pad: clamp(20px, 4vw, 56px);
}

* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body {
  margin: 0;
  color: var(--ink);
  background: var(--paper);
  font-family: "Helvetica Neue", Helvetica, Arial, sans-serif;
  font-size: 16px;
  line-height: 1.55;
  -webkit-font-smoothing: antialiased;
}

img { display: block; max-width: 100%; }
a { color: inherit; text-decoration-thickness: 1px; text-underline-offset: 4px; }
button { font: inherit; }

.skip-link {
  position: fixed;
  left: 16px;
  top: -80px;
  z-index: 100;
  padding: 10px 14px;
  color: #fff;
  background: var(--blue);
}
.skip-link:focus { top: 16px; }

.site-header {
  position: sticky;
  top: 0;
  z-index: 20;
  border-bottom: 1px solid var(--line);
  background: rgba(243, 241, 236, .94);
  backdrop-filter: blur(12px);
}
.nav-wrap {
  width: min(100%, var(--max));
  min-height: 70px;
  margin: 0 auto;
  padding: 0 var(--pad);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
}
.brand { display: flex; align-items: baseline; gap: 12px; text-decoration: none; }
.brand-mark {
  display: inline-grid;
  width: 32px;
  height: 32px;
  place-items: center;
  color: #fff;
  background: var(--blue);
  font-size: 13px;
  font-weight: 800;
  letter-spacing: -.04em;
}
.brand-name { font-size: 15px; font-weight: 700; letter-spacing: -.01em; }
.site-nav { display: flex; align-items: center; gap: 26px; }
.site-nav a { font-size: 14px; text-decoration: none; }
.site-nav a:hover, .site-nav a[aria-current="page"] { color: var(--blue); }
.nav-resume { border-bottom: 1px solid currentColor; }
.menu-toggle { display: none; border: 0; background: none; padding: 8px; }

main { overflow: hidden; }
.section {
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: clamp(72px, 10vw, 132px) var(--pad);
}
.section-rule { border-top: 1px solid var(--line); }
.section-kicker, .eyebrow, .meta-label {
  margin: 0 0 16px;
  color: var(--blue);
  font-size: 12px;
  font-weight: 800;
  letter-spacing: .14em;
  text-transform: uppercase;
}
.section-heading {
  display: grid;
  grid-template-columns: minmax(0, 1.1fr) minmax(260px, .9fr);
  gap: 40px;
  align-items: end;
  margin-bottom: 44px;
}
h1, h2, h3, p { margin-top: 0; }
h1, h2, h3 { letter-spacing: -.035em; line-height: 1.04; }
h1 { max-width: 900px; margin-bottom: 24px; font-size: clamp(48px, 7vw, 92px); font-weight: 700; }
h2 { margin-bottom: 0; font-size: clamp(36px, 5vw, 64px); font-weight: 650; }
h3 { margin-bottom: 10px; font-size: clamp(24px, 3vw, 34px); }
.lede { max-width: 700px; color: #34363a; font-size: clamp(19px, 2vw, 25px); line-height: 1.45; }
.muted { color: var(--muted); }

.hero {
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: clamp(64px, 8vw, 104px) var(--pad) 56px;
}
.hero-grid {
  display: grid;
  grid-template-columns: minmax(0, 1.45fr) minmax(260px, .55fr);
  gap: clamp(40px, 7vw, 96px);
  align-items: end;
}
.hero-copy p { max-width: 710px; }
.availability {
  border-top: 4px solid var(--blue);
  padding-top: 20px;
}
.availability strong { display: block; margin-bottom: 8px; font-size: 18px; }
.availability p { margin-bottom: 18px; color: var(--muted); }
.availability a { color: var(--blue); font-weight: 700; }
.process-rail {
  display: grid;
  grid-template-columns: repeat(6, 1fr);
  margin-top: 64px;
  border-top: 1px solid var(--ink);
}
.process-step { min-height: 90px; padding: 14px 12px 10px 0; border-right: 1px solid var(--line); }
.process-step:last-child { border-right: 0; }
.process-step span { display: block; color: var(--blue); font-size: 11px; font-weight: 800; }
.process-step strong { display: block; margin-top: 11px; font-size: 13px; font-weight: 600; }

.project-grid { display: grid; grid-template-columns: repeat(12, 1fr); gap: 28px; }
.project-card {
  grid-column: span 6;
  border-top: 1px solid var(--ink);
  padding-top: 12px;
}
.project-card.featured { grid-column: span 8; }
.project-card.side { grid-column: span 4; }
.project-card a { text-decoration: none; }
.project-card figure { margin: 0 0 20px; overflow: hidden; background: #ddd; }
.project-card img { width: 100%; height: 390px; object-fit: cover; transition: transform .35s ease; }
.project-card.featured img { height: 520px; }
.project-card.side img { height: 520px; }
.project-card:hover img { transform: scale(1.018); }
.project-card .card-head { display: flex; justify-content: space-between; gap: 20px; }
.project-card .card-no { color: var(--blue); font-size: 12px; font-weight: 800; }
.project-card p { max-width: 560px; margin-bottom: 0; color: var(--muted); }
.project-card .card-meta { margin-bottom: 8px; font-size: 12px; font-weight: 700; letter-spacing: .1em; text-transform: uppercase; }
.card-arrow { display: inline-block; margin-left: 8px; transition: transform .2s ease; }
.project-card:hover .card-arrow { transform: translate(4px, -2px); }

.proof-band { background: var(--blue); color: #fff; }
.proof-inner {
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: 58px var(--pad);
  display: grid;
  grid-template-columns: repeat(4, 1fr);
}
.proof-item { padding: 0 22px; border-right: 1px solid rgba(255,255,255,.35); }
.proof-item:first-child { padding-left: 0; }
.proof-item:last-child { border-right: 0; }
.proof-item strong { display: block; font-size: clamp(34px, 5vw, 62px); line-height: 1; letter-spacing: -.05em; }
.proof-item span { display: block; margin-top: 12px; font-size: 13px; opacity: .82; }

.about-grid { display: grid; grid-template-columns: 1.05fr .95fr; gap: clamp(50px, 8vw, 110px); }
.about-copy { max-width: 650px; font-size: 20px; }
.skills-list { border-top: 1px solid var(--ink); }
.skill-row { display: grid; grid-template-columns: 130px 1fr; gap: 20px; padding: 17px 0; border-bottom: 1px solid var(--line); }
.skill-row strong { font-size: 13px; }
.skill-row span { color: var(--muted); }

.cta-band { background: var(--butter); }
.cta-inner {
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: clamp(64px, 9vw, 112px) var(--pad);
  display: grid;
  grid-template-columns: 1fr auto;
  gap: 40px;
  align-items: end;
}
.cta-inner h2 { max-width: 800px; }
.text-link { color: var(--blue-dark); font-weight: 800; }
.button-link {
  display: inline-flex;
  min-height: 48px;
  padding: 12px 18px;
  align-items: center;
  justify-content: center;
  border: 1px solid var(--ink);
  background: var(--ink);
  color: #fff;
  text-decoration: none;
  font-weight: 700;
}
.button-link:hover { background: var(--blue); border-color: var(--blue); }

.site-footer {
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: 34px var(--pad) 48px;
  display: flex;
  justify-content: space-between;
  gap: 24px;
  color: var(--muted);
  font-size: 13px;
}

/* Work archive */
.page-hero { width: min(100%, var(--max)); margin: 0 auto; padding: 80px var(--pad) 50px; }
.page-hero h1 { max-width: 950px; }
.filter-bar {
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: 0 var(--pad) 30px;
  display: flex;
  flex-wrap: wrap;
  gap: 10px 24px;
  border-bottom: 1px solid var(--line);
}
.filter-button {
  padding: 6px 0;
  border: 0;
  border-bottom: 2px solid transparent;
  background: none;
  color: var(--muted);
  cursor: pointer;
}
.filter-button:hover, .filter-button[aria-pressed="true"] { color: var(--ink); border-bottom-color: var(--blue); }
.archive { width: min(100%, var(--max)); margin: 0 auto; padding: 30px var(--pad) 110px; }
.archive-item {
  display: grid;
  grid-template-columns: 70px minmax(220px, 1fr) minmax(220px, .8fr) 90px;
  gap: 24px;
  align-items: baseline;
  padding: 23px 0;
  border-bottom: 1px solid var(--line);
}
.archive-item[hidden] { display: none; }
.archive-no, .archive-year { color: var(--muted); font-size: 13px; }
.archive-item h2 { font-size: clamp(22px, 3vw, 32px); }
.archive-item p { margin-bottom: 0; color: var(--muted); }
.archive-item a { text-decoration: none; }
.archive-item a:hover { color: var(--blue); }
.archive-category { color: var(--blue); font-size: 11px; font-weight: 800; letter-spacing: .1em; text-transform: uppercase; }

/* Case studies */
.case-hero { width: min(100%, var(--max)); margin: 0 auto; padding: 74px var(--pad) 46px; }
.case-title { display: grid; grid-template-columns: minmax(0, 1.25fr) minmax(240px, .55fr); gap: 70px; align-items: end; }
.case-title h1 { margin-bottom: 0; }
.case-summary { color: var(--muted); font-size: 19px; }
.case-meta {
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: 0 var(--pad) 46px;
  display: grid;
  grid-template-columns: repeat(4, 1fr);
  border-bottom: 1px solid var(--line);
}
.case-meta > div { padding: 14px 18px 0 0; }
.case-meta strong { display: block; font-size: 14px; }
.case-visual { width: min(100%, var(--max)); margin: 0 auto; padding: 46px var(--pad) 0; }
.case-visual img { width: 100%; max-height: 760px; object-fit: cover; background: #ddd; }
.case-body { width: min(100%, 980px); margin: 0 auto; padding: 90px var(--pad); }
.case-section { display: grid; grid-template-columns: 180px 1fr; gap: 56px; padding: 48px 0; border-top: 1px solid var(--line); }
.case-section h2 { font-size: 15px; letter-spacing: .1em; text-transform: uppercase; }
.case-section .case-content { max-width: 690px; font-size: 19px; }
.case-section .case-content h3 { margin-top: 34px; font-size: 27px; }
.case-section .case-content ul { padding-left: 20px; }
.case-section .case-content li { margin-bottom: 10px; }
.image-pair { width: min(100%, var(--max)); margin: 0 auto; padding: 0 var(--pad) 90px; display: grid; grid-template-columns: 1fr 1fr; gap: 24px; }
.image-pair figure { margin: 0; }
.image-pair img { width: 100%; height: 560px; object-fit: cover; }
.image-pair figcaption { margin-top: 10px; color: var(--muted); font-size: 13px; }
.case-gallery {
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: 0 var(--pad) 90px;
  display: grid;
  gap: 24px;
}
.case-gallery figure { margin: 0; background: #fff; }
.case-gallery img { width: 100%; aspect-ratio: 1 / 1; object-fit: contain; }
.silicone-gallery {
  width: min(100%, var(--max));
  margin: 0 auto;
  padding: 0 var(--pad) 78px;
  display: grid;
  grid-template-columns: repeat(2, minmax(0, 1fr));
  gap: 36px 24px;
}
.silicone-gallery figure, .case-video { margin: 0; }
.silicone-gallery img { width: 100%; aspect-ratio: 4 / 3; object-fit: cover; background: #e5e4df; }
.silicone-gallery figcaption, .case-video figcaption { max-width: 650px; margin-top: 12px; color: var(--muted); font-size: 14px; }
.case-video { width: min(100%, 980px); margin: 0 auto; padding: 0 var(--pad) 90px; }
.case-video video { display: block; width: 100%; max-height: 620px; background: #111; }
.outcome-detail { margin-top: 24px; }
.campaign-gallery { grid-template-columns: repeat(3, minmax(0, 1fr)); }
.editorial-gallery { grid-template-columns: repeat(2, minmax(0, 1fr)); }
.editorial-hero img { object-fit: contain; background: #ffe348; }
.case-body-follow { padding-top: 0; padding-bottom: 90px; }
.outcome-box { padding: 34px; background: var(--green); }
.outcome-box strong { display: block; margin-bottom: 8px; font-size: 40px; line-height: 1; letter-spacing: -.04em; }
.next-project { border-top: 1px solid var(--line); }
.next-project a { display: flex; justify-content: space-between; gap: 20px; padding: 28px 0; text-decoration: none; font-size: 24px; font-weight: 700; }

.reveal { opacity: 0; transform: translateY(18px); transition: opacity .55s ease, transform .55s ease; }
.reveal.is-visible { opacity: 1; transform: none; }

@media (max-width: 900px) {
  .hero-grid, .section-heading, .about-grid, .case-title { grid-template-columns: 1fr; }
  .hero-grid { gap: 38px; }
  .project-card, .project-card.featured, .project-card.side { grid-column: span 12; }
  .project-card img, .project-card.featured img, .project-card.side img { height: min(72vw, 520px); }
  .proof-inner { grid-template-columns: 1fr 1fr; gap: 30px 0; }
  .proof-item:nth-child(2) { border-right: 0; }
  .archive-item { grid-template-columns: 48px 1fr 70px; }
  .archive-item p { grid-column: 2 / 4; }
  .case-meta { grid-template-columns: 1fr 1fr; }
}

@media (max-width: 680px) {
  .nav-wrap { min-height: 62px; }
  .menu-toggle { display: block; }
  .site-nav {
    display: none;
    position: absolute;
    left: 0;
    right: 0;
    top: 62px;
    padding: 22px var(--pad) 28px;
    flex-direction: column;
    align-items: flex-start;
    gap: 18px;
    border-bottom: 1px solid var(--line);
    background: var(--paper);
  }
  .site-nav.open { display: flex; }
  .process-rail { grid-template-columns: repeat(3, 1fr); }
  .process-step:nth-child(3) { border-right: 0; }
  .proof-inner { grid-template-columns: 1fr; }
  .proof-item { padding: 0 0 24px; border-right: 0; border-bottom: 1px solid rgba(255,255,255,.35); }
  .proof-item:last-child { border-bottom: 0; }
  .skill-row { grid-template-columns: 1fr; gap: 4px; }
  .cta-inner { grid-template-columns: 1fr; align-items: start; }
  .site-footer { flex-direction: column; }
  .archive-item { grid-template-columns: 38px 1fr; gap: 12px; }
  .archive-year { grid-column: 2; }
  .archive-item p { grid-column: 2; }
  .case-meta { grid-template-columns: 1fr; }
  .case-section { grid-template-columns: 1fr; gap: 18px; }
  .image-pair { grid-template-columns: 1fr; }
  .image-pair img { height: auto; max-height: 640px; }
  .silicone-gallery { grid-template-columns: 1fr; }
  .case-gallery, .campaign-gallery, .editorial-gallery { grid-template-columns: 1fr; }
}

@media (prefers-reduced-motion: reduce) {
  html { scroll-behavior: auto; }
  *, *::before, *::after { animation-duration: .01ms !important; transition-duration: .01ms !important; }
  .reveal { opacity: 1; transform: none; }
}