Case study 01 · Product development

Silicone Products & Mold System

A collection of tactile squeeze toys developed through digital sculpting, 3D-printed masters, silicone molds, hands-on casting, and customer feedback.

RoleFounder / Product Designer
TimelineJul–Nov 2024
Methods3D modeling · printing · casting
OutputAbout 10 product designs
Pastel handmade silicone products arranged for photography

Context

I built this collection while running Xiaoxi Studio, exploring how soft, familiar shapes could become objects people want to hold. The design problem was practical as well as visual: each concept had to survive printing, mold making, repeated casting, finishing, photography, and shipment.

I later assembled a ten-piece Healing Art exhibition proposal that brought together pastry, mochi, eggshell, and glowing-fish variations as tactile work.

Process

Digital form to physical master

I sculpted most organic forms in Nomad Sculpt and used SolidWorks for a related mold-design project. I resin-printed detailed master forms and used a Bambu Lab P1S to print PLA mold walls and supports.

Tooling and casting

I finished the masters, assembled the mold enclosures, poured liquid silicone to make reusable molds, and cast the finished squeeze toys. Repeated trials exposed sizing, cure, release, air-bubble, and surface-finish problems that I had to work through by hand.

One documented iteration

My fish-egg squeeze toy moved through visibly different versions. The larger 2.0 version improved the hand feel, but still showed small bubbles; subsequent batches became more consistent as I refined the casting process.

From object to customer

I photographed the products, wrote listings, maintained Etsy and an independent storefront, responded to customers, and packaged and shipped orders. Posts on Xiaohongshu documented the design and making process and brought direct questions from potential buyers.

A short demonstration of the finished material’s tactile response.

Tools

Nomad Sculpt, SolidWorks (related mold study), resin printing, Bambu Lab P1S, PLA printing, OrcaSlicer, Bambu Studio, CHITUBOX, liquid silicone mold making, hand finishing, product photography, and ecommerce tools.

Outcome

52 Etsy salesPublic shop-wide total across silicone squeeze toys and 3D-printed models, with a 5.0 rating across 25 reviews.

The independent storefront separately recorded 13 orders and $946.61 in gross sales. These figures describe the studio as a whole, rather than sales of this silicone collection alone.

The most useful outcome for my design practice was a repeatable path from model to mold to finished object, with real customer questions shaping how I photographed, described, packaged, and refined the products.

View the public Etsy shop record →

Three finished fish-shaped squeeze toys photographed outdoors
Finished fish-shaped pieces, individually packaged.
A fish-shaped squeeze toy glowing blue in a clear package
Glow powder added a visible low-light variation.